WindowsTM Companion Kit and Blog Now
Available at the Louder Than Thunder Site
Canterbury & Parkside Publishers has assembled a WindowsTM Companion Kit and Blog to publicize its new business book, Louder Than Thunder, which is due out September 1st. The companion kit includes a screensaver, Internet ExplorerTM toolbar and other items including backgrounds and links. It will be available beginning July 29th, 2004, the same day presales of the book are set to commence.
The screensaver offers a preview of Louder Than Thunder and some of the peripherals that will be available to supplement the communications parable, which include the book on CD, a learning guide, poster, t-shirt and educational audiobooks. The custom built Internet ExplorerTM toolbar included with the package has links to the Louder Than Thunder web site including access to its web log (blog). Staff at Canterbury & Parkside post updates daily including management strategy insights. Visitors are encouraged to provide feedback.
The site will offer a newsletter shortly, which visitors will be able to sign up to receive. A networking aide for local businesses is in the works.
Louder Than Thunder is about a CEO who calls in her three vice presidents to tell them she is about to step down and that one of them will succeed her. She has a riddle for them, “What is louder than thunder, as highly charged as lightning, and more powerful than the fierce North Wind?” Whoever comes back with the best answer will be the next CEO. Through a series of vignettes, the reader comes to understand how to communicate more effectively in everyday interactions in and out of the workplace.
Carol Dunitz, Ph.D. is the author of Louder Than Thunder. The book is illustrated by Helen Gotlib. Jason Mironov, the Internet media assistant at Canterbury & Parkside, designed the WindowsTM Companion Kit and Blog.